Chivas Regal
Competitive Brief
2022
Chivas Regal in 2022 wants New Blood. Chivas with the aid of D&AD prompted students to advertise Chivas to a new generation. Chivas, one of the earliest luxury whiskeys has been drank by the likenesses of the mythic Hunter S Thompson to modern stars like Konan and Javier Bardem, but in the younger generation falls short of notoriety. Trying to introduce this to a new audience we have boiled Chivas down to its core value, the hustle. In the age after princes and princesses, hustlers and people that craft their own success is what we idolise. Prompted for redesign, we aim to craft a bottle that represented this symbol of success. The modern hustler of the 18-25 demographic by out research are achievers and collectors. In a constant search to celebrate these successes, we gave them Chivas.
In collaboration, with Hani Ofan, and Matt Down.
Roles:
In collaboration, with Hani Ofan, and Matt Down.
Roles:
- Bottle Design & Mock Up
- 3D Visualization
- Copywriter