“I’m not English. I’m not American. I’m Italian. I’d say more Roman then Italian. The idea of effortless beauty that you can see in the city: the Paganism and the Catholicism, the Baroque and Imperial Roma, Pasolini and Rossellini, all together are Rome. Fashion is about the moment. Beauty is about eternity.”(Pierpoalo, Art of Style, 2017) A perfect respective of Valentino’s creative director Pierpaolo Piccioli vision of the brand. Effortless Beauty, Cultural, beauty in existence rather then a fantasy. 3 years after making that statement he would release a fragrance in the same idea. Born in Roma is subtle and lively, not to sweet enough to stop the room.
Valentino is one of the continously respected designers of high-end italian fashion sector. While grandfathered into this status of great high-end brands, Valentino at this time (2019) has not proven itself to the contemporary market. Under the creative, Pierpaolo Piccioli, Valentino is evolving for a new era trying to balance there elgance with a new youth driven and hypebeast mentalities. The 2019 Market report covers the basic contemporary brand principles, motives, and potential proceedings.
Market Report by Sesz
Market Report by Sesz