Y & X
Experiential Retail Concept
2021
Yohji Yamamoto is heralded as one of the great figures of avant garde and other worldly fashion. In exploration of ideas and landscapes.
Yohji Yamamoto in collaboration w/ Xbox is releasing a limited collection of narrative games exploring the messaging and storytelling that can be told in games. More importantly Yohji will be using the technology Microsoft has at hand to make an exhibition space that projects the imaginative across an interior. The projected image landscapes are to place subjects, audience and product, in foreign, incoprehansive environments; environments that can’t exist in reality.
Yohji Yamamoto in collaboration w/ Xbox is releasing a limited collection of narrative games exploring the messaging and storytelling that can be told in games. More importantly Yohji will be using the technology Microsoft has at hand to make an exhibition space that projects the imaginative across an interior. The projected image landscapes are to place subjects, audience and product, in foreign, incoprehansive environments; environments that can’t exist in reality.